The Brand

The Beautifully Canadian brand, fit for a Queen.

 

Founded in 2008, then revamped and rebranded in 2012, our Founder Lyly V. took a very hands-on approach from the very beginning. By combining her passion for cosmetics and love of science, she filled a void in the cosmetics industry in Canada and created a luxurious Canadian cosmetic brand, that is truly made and filled/poured in our laboratory here in Canada. For our sophisticated formulations, Serpentine Beauty sources only high-quality raw materials that meet our FDA standards, to overcome the challenges of our unique formulas. The heart of our brand's concept was to develop a unique formula that is rich in pigment, easy application, comfortable to wear and most importantly, could perform in high performance settings, such as weddings, red carpet events, and television.

 

After years of fine tuning our formula and creating our own unique product packaging, Serpentine Beauty became available to the public in 2014, and has since become a trusted makeup brand used by celebrities in media and professional make-up artists. Serpentine Beauty products have been used in television shows such as Suits, Total Divas, WWE televised events since 2016, Christmas rom-com movies and Netflix's Fear Street '88: Prom Queen, to name a few.

 

OUR PHILOSOPHY 

The essence of our brand is about celebrating diversity and your beauty as a natural work of art. With a non-intimidating approach to make up, we strongly encourage women to explore their natural canvas and embrace their unique beauty. Serpentine Beauty is dedicated to helping women feel more beautiful and confident every day.

 

We are a young indie brand growing little by little and we endeavour to produce superior quality cosmetics to make you look and feel your best.  Whether your canvas is fair as Alabaster or warm and rich as caramel latte, you’ll definitely find your “holy grail” favourite within Serpentine Beauty cosmetics.

 

We are Beautifully Canadian.